Product Sampling & Demo Services in India

Play Experiential offers product sampling and demo services in India to help brands introduce products through direct trials and live demonstrations.
We design sampling and demo campaigns that allow consumers to experience the product first-hand, building trust, awareness and purchase intent.
From retail sampling to on-ground demo activations, we help brands create meaningful product experiences across India.

Our Product Sampling & Demo Services

/ Product sampling campaigns

/ Live product demonstrations

/ In-store sampling & demos

/ Mall & retail product trials

/ Outdoor & street-level sampling activities

/ Event & exhibition demos

/ BTL-supported sampling campaigns

/ OOH & DOOH-supported demo activities

/ Why Choose Play Experiential for Product Sampling & Demos

Strong expertise in experiential marketing & BTL sampling campaigns
Trained promoters for product demos and trials
Experience across FMCG, retail, consumer goods and lifestyle brands
Ability to amplify sampling using OOH & DOOH visibility
End-to-end planning, execution and reporting
Product sampling campaigns delivered across India

We help consumers try before they buy, driving real engagement and conversion.

/ Frequently Asked Questions

What is product sampling and demos?

Product sampling and demos allow consumers to try or experience a product through live demonstrations, increasing awareness and trust.

Where can product sampling campaigns be conducted?

Sampling campaigns can be conducted in malls, retail stores, streets, offices, campuses, events and exhibitions.

Do you provide product sampling services across India?

Yes. Play Experiential delivers product sampling and demo services across India, including metro cities, tier-2 and tier-3 markets.

Are product sampling and demos effective for new product launches?

Yes. Sampling and demos are highly effective for new product launches as they allow direct product experience.

Can product sampling be supported with OOH and DOOH?

Yes. Sampling campaigns can be amplified using OOH and DOOH advertising to increase visibility and footfall.

Do you manage sampling campaigns end-to-end?

Yes. We manage planning, staffing, permissions, execution and on-ground coordination.

Which industries benefit from product sampling and demos?

FMCG, food & beverage, beauty, electronics, retail and lifestyle brands benefit most from sampling and demo campaigns.

How do I start a product sampling or demo campaign with Play Experiential?

You can start by sharing your product details, target audience and locations. Our team will plan and execute the campaign end-to-end.