Roadshows & City Activation Services in India

Play Experiential offers roadshow and city activation services in India designed to help brands reach audiences across multiple locations within a city or region.
We plan and execute high-impact roadshows and city-wide activations that take the brand directly to people through experiential marketing.
From single-city roadshows to multi-city and pan-India activations, we help brands create visibility, engagement and recall on the ground.

Our Roadshows & City Activation Services

/ Brand roadshows & mobile activations

/ City-wide experiential marketing campaigns

/ Multi-location on-ground activations

/ Vehicle-led roadshows & mobile branding

/ Street-level & public space activations

/ Sampling & demo-led roadshows

/ BTL-supported city activations

/ Single-city, multi-city & pan-India executions

/ Why Choose Play Experiential for Roadshows & City Activations

Strong expertise in experiential marketing & BTL roadshows
Experience executing large-scale city-level campaigns
Ability to combine on-ground activations with OOH & DOOH visibility
Well-planned routes, locations and activation formats
End-to-end planning, permissions, logistics and execution
Roadshows and city activations delivered across India

We help brands move across cities and connect with people at scale.

/ Frequently Asked Questions

What are roadshows and city activations?

Roadshows and city activations are experiential marketing campaigns where brands activate multiple locations across a city or region to reach a wider audience.

Where can roadshows be conducted?

Roadshows can be conducted across streets, markets, residential areas, campuses, corporate zones and public spaces.

Do you provide roadshow and city activation services across India?

Yes. Play Experiential delivers roadshow and city activation services across India, including metro cities, tier-2 and tier-3 markets.

Are roadshows effective for brand awareness?

Yes. Roadshows are highly effective for building brand awareness and reaching audiences across multiple touchpoints in a city.

Can roadshows be supported with OOH and DOOH?

Yes. Roadshows and city activations can be amplified using OOH and DOOH advertising for wider visibility.

Do you manage permissions for roadshows?

Yes. We handle route planning, permissions, coordination, staffing and on-ground execution.

Which brands benefit from roadshows and city activations?

FMCG, retail, telecom, automotive, education and consumer brands benefit greatly from roadshows and city activations.

How do I start a roadshow or city activation campaign with Play Experiential?

You can start by sharing your campaign objective, target city and duration. Our team will plan and execute the campaign end-to-end.