BTL Campaigns & BTL Activities Services in India

Play Experiential provides BTL campaigns and BTL activities services across India to help brands connect directly with their audience through on-ground marketing and experiential activities.

Our BTL activities are designed to drive real interaction, product trials and brand recall by reaching people where they live, shop, study and work.
From city-level BTL activities to pan-India BTL campaigns, we execute scalable and result-driven solutions.

From mall activations and pop-ups to city-level and pan-India brand activation campaigns, we create experiences that people notice, engage with and remember.

Our BTL Activities & BTL Campaign Services

/ On-ground BTL activities & campaigns

/ Roadshows & city-level BTL activities

/ Mall & retail BTL activities

/ Sampling & product trial activities

/ College & campus BTL activities

/ Corporate & office BTL campaigns

/ OOH & DOOH-supported BTL activities

/ Multi-city & pan-India BTL executions

/ Why Choose Play Experiential for BTL Activities

Strong focus on BTL activities and experiential marketing
Proven experience delivering BTL campaigns across India
Expertise in retail, campus, corporate and city-level BTL activities
Ability to amplify BTL activities using OOH & DOOH advertising
End-to-end planning, execution and management
Scalable BTL activities services for local and national brands

We believe BTL activities work best when they are well-planned, audience-focused and executed on-ground with precision.

/ Frequently Asked Questions

What are BTL activities?

BTL activities are on-ground marketing actions such as roadshows, sampling, retail promotions and activations that directly engage consumers instead of using mass media.

What types of BTL activities services do you offer?

We offer roadshows, mall and retail BTL activities, sampling campaigns, campus activations, corporate activations and city-level BTL campaigns.

Do you provide BTL activities services across India?

Yes. Play Experiential provides BTL activities services across India, covering metro cities, tier-2 and tier-3 markets.

Can BTL activities be combined with OOH and DOOH?

Yes. Many of our BTL campaigns are supported by OOH and DOOH advertising to increase reach and visibility.

Are BTL campaigns suitable for product launches?

Yes. BTL campaigns and BTL activities are highly effective for product launches, demos, trials and direct consumer engagement.

Do you manage BTL campaigns end-to-end?

Yes. We manage everything from planning and staffing to permissions, execution and on-ground management.

Which industries use BTL activities?

BTL activities are commonly used by FMCG, retail, education, automotive, telecom, startups and corporate brands.

How do I start a BTL campaign across India?

You can start by sharing your campaign objective, target audience and cities. Our team will plan and execute the BTL campaign end-to-end.