Product Launch Events in India

Play Experiential delivers product launch events in India designed to create attention, excitement and strong brand recall. We plan and execute experience-led product launches that help brands introduce new products in a powerful and memorable way.

From mall and retail launches to city-level and pan-India product launch events, we create moments that make products stand out.

Our Product Launch Event Services

/ Product launch events & brand reveals

/ Mall & retail product launches

/ Experiential product launch activations

/ Media & influencer-led launch events

/ Roadshows & city-level launch campaigns

/ BTL-supported product launches

/ OOH & DOOH-supported launch campaigns

/ Why Choose Play Experiential for Product Launch Events

Strong focus on experiential marketing & product launches
Experience delivering launch events across industries
Ability to combine on-ground events with OOH & DOOH visibility
Creative concepts built around the product story
End-to-end planning, execution and management
Product launch events delivered across India

We don’t just launch products, we create launch experiences people remember.

/ Frequently Asked Questions

What is a product launch event?

A product launch event is an experiential marketing activity designed to introduce a new product to the market through live experiences, demonstrations and audience engagement.

What types of product launch events do you offer?

We offer mall launches, retail launches, experiential activations, influencer and media launches, roadshows, demo events and city-level product launch campaigns.

Do you provide product launch events across India?

Yes. Play Experiential delivers product launch events across India, including metro cities, tier-2 and tier-3 markets.

Can product launch events be supported with OOH and DOOH?

Yes. We often support product launch events with OOH and DOOH advertising to increase visibility and reach.

Is experiential marketing important for product launches?

Yes. Experiential marketing allows audiences to interact with and experience the product directly, leading to higher engagement and recall.

Do you manage product launch events end-to-end?

Yes. We handle concept development, planning, execution, staffing, permissions and on-ground management.

Are product launch events suitable for all industries?

Yes. Product launch events work well for FMCG, consumer electronics, automotive, retail, startups and corporate brands.

How do I start a product launch event with Play Experiential?

You can start by sharing your product details, target audience and launch city. Our team will plan and execute the launch end-to-end.