Pop-Up Store Services in India

Play Experiential offers pop-up store services in India designed to help brands create temporary retail and experience-led spaces that attract attention and drive engagement.
Our pop-up stores combine experiential marketing, design and on-ground execution to help brands showcase products, tell their story and connect directly with consumers.


From mall pop-ups and retail spaces to outdoor and city-level pop-up stores, we build experiences that people remember.

From mall activations and pop-ups to city-level and pan-India brand activation campaigns, we create experiences that people notice, engage with and remember.

Our Pop-Up Store Services

/ Brand pop-up stores & experience zones

/ Mall & retail pop-up stores

/ Outdoor & street-level pop-up setups

/ Product showcase & demo pop-ups

/ Temporary retail & brand spaces

/ Pop-ups supported by OOH & DOOH

/ City-level & multi-city pop-up campaigns

/ Pan-India pop-up store executions

/ Why Choose Play Experiential for Pop-Up Stores

  • Strong expertise in experiential marketing & pop-up retail

  • Creative pop-up concepts aligned with brand goals

  • End-to-end execution including design, setup and operations

  • Ability to amplify pop-ups using OOH & DOOH visibility

  • Experience delivering pop-up stores across India

  • Flexible solutions for short-term and campaign-based needs

We don’t just build pop-ups, we create brand experiences inside them.

/ Frequently Asked Questions

What is a pop-up store?
A pop-up store is a temporary retail or brand experience space designed to promote products, engage consumers and create buzz for a limited period.
Where can pop-up stores be set up?
Pop-up stores can be set up in malls, retail spaces, outdoor locations, streets, events, exhibitions and high-footfall public areas.
Do you provide pop-up store services across India?
Yes. Play Experiential delivers pop-up store services across India, including metro cities, tier-2 and tier-3 markets.
Are pop-up stores suitable for product launches?
Yes. Pop-up stores work extremely well for product launches, trials, demos and brand awareness campaigns.
Can pop-up stores be supported with OOH and DOOH?
Yes. We often support pop-up stores with OOH and DOOH advertising to increase visibility and footfall.
Do you manage pop-up stores end-to-end?
Yes. We manage design, fabrication, staffing, setup, operations and dismantling of pop-up stores.
How long can a pop-up store run?
Pop-up stores can run for a single day, a weekend, or several weeks depending on campaign goals.
How do I start a pop-up store campaign with Play Experiential?
You can start by sharing your brand objective, location preference and duration. Our team will plan and execute the pop-up store end-to-end.