Brand Activation Services in India

Play Experiential provides brand activation services in India that help brands connect directly with their audience through experiential marketing. We design and execute on-ground brand activations that encourage interaction, participation and real engagement.

From mall activations and pop-ups to city-level and pan-India brand activation campaigns, we create experiences that people notice, engage with and remember.

Our Brand Activation Services

/ On-ground brand activations

/ Mall & retail activations

/ Pop-up brand experiences

/ OOH & DOOH-supported activations

/ Product sampling & trials

/ College & youth activations

/ Roadshows & city activations

/ BTL-supported brand activations

/ Why Choose Play Experiential for Brand Activations

Core focus on experiential marketing & brand activations
Strong on-ground execution teams
Experience across BTL, OOH and DOOH-led activations
Custom concepts designed for each brand
End-to-end planning and execution
Brand activation campaigns delivered across India

We don’t believe in generic activations, every experience is built around the brand and audience.

/ Frequently Asked Questions

What is brand activation?

Brand activation is an experiential marketing approach that allows people to interact with a brand directly through live, on-ground experiences instead of passive advertising.

What types of brand activations do you offer?

We offer mall activations, retail activations, pop-ups, sampling campaigns, college activations, roadshows, city activations and OOH/DOOH-supported brand activations.

Where do you run brand activation campaigns?

We run brand activations across malls, retail spaces, streets, campuses, corporate parks, events and public spaces across India.

Do you provide brand activation services across India?

Yes. Play Experiential delivers brand activation services across India, including metro cities, tier-2 and tier-3 markets.

Can brand activations be supported with OOH and DOOH?

Yes. We often combine brand activations with OOH and DOOH advertising to increase visibility and amplify reach.

Is brand activation suitable for product launches?

Yes. Brand activations work extremely well for product launches as they allow people to experience and interact with the product directly.

Do you manage brand activations end-to-end?

Yes. We handle everything from concept and planning to execution, staffing, permissions and on-ground management.

How do I start a brand activation campaign?

You can start by sharing your brand objective, target audience and city. Our team will recommend the right activation format and manage it end-to-end.