Experiential Outdoor Advertising in India

Play Experiential offers experiential outdoor advertising in India that combines experiential marketing with outdoor, OOH and DOOH formats.
We help brands go beyond traditional outdoor ads by creating interactive, engaging and experience-led outdoor campaigns.


From street-level experiences and billboards to digital outdoor displays, we turn outdoor spaces into brand experience zones.

From mall activations and pop-ups to city-level and pan-India brand activation campaigns, we create experiences that people notice, engage with and remember.

Our Experiential Outdoor Advertising Services

/ Experiential outdoor brand campaigns

/ OOH-supported experiential marketing

/ Pop-up brand experiences

/ DOOH-led experiential advertising

/ Outdoor activations & installations

/ Street-level and public space experiences

/ City-level & multi-city outdoor campaigns

/ Pan-India experiential outdoor executions

/ Why Choose Play Experiential for Experiential Outdoor Advertising

  • Core expertise in experiential marketing

  • Strong execution in outdoor, OOH and DOOH advertising

  • Ability to turn outdoor spaces into interactive brand experiences

  • Integrated approach combining activations, billboards and digital screens

  • End-to-end planning and execution

  • Experiential outdoor campaigns delivered across India

We don’t just advertise outdoors, we create outdoor brand experiences.

/ Frequently Asked Questions

What is experiential outdoor advertising?
Experiential outdoor advertising combines outdoor advertising with live experiences, allowing people to interact with brands in real-world public spaces.
How is experiential outdoor advertising different from normal outdoor advertising?
Traditional outdoor advertising focuses on visibility, while experiential outdoor advertising focuses on interaction, engagement and audience experience.
What formats are used in experiential outdoor advertising?
Formats include experiential billboards, outdoor installations, street activations, DOOH screens, interactive displays and public space branding.
Do you provide experiential outdoor advertising across India?
Yes. Play Experiential delivers experiential outdoor advertising across India, including metro cities, tier-2 and tier-3 markets.
Can experiential outdoor advertising be supported with OOH and DOOH?
Yes. Experiential outdoor advertising often uses OOH and DOOH to amplify reach and visibility.
Is experiential outdoor advertising suitable for brand launches?
Yes. It works very well for product launches, brand activations and awareness campaigns.
Do you manage experiential outdoor campaigns end-to-end?
Yes. We handle concept, planning, permissions, execution and on-ground management.
How do I start an experiential outdoor advertising campaign?
You can start by sharing your campaign goal, target audience and city. Our team will plan and execute the campaign end-to-end.