Mall & Retail Activation Services in India

Play Experiential offers mall and retail activation services in India to help brands engage shoppers at high-footfall retail environments.
We create experiential marketing activations inside malls and retail spaces that increase footfall, interaction and brand recall at the point of purchase.


From mall activations to store-level retail experiences, we help brands connect with consumers where buying decisions are made.

From mall activations and pop-ups to city-level and pan-India brand activation campaigns, we create experiences that people notice, engage with and remember.

Our Mall & Retail Activation Services

/ Mall brand activations

/ Retail store activations

/ In-mall experiential marketing setups

/ Product sampling & demo activities

/ Pop-up activations inside malls 

/ Promoter-led retail engagement

/ BTL-supported mall campaigns

/ OOH & DOOH-supported retail activations

/ Why Choose Play Experiential for Mall & Retail Activations

  • Strong expertise in experiential marketing & retail activations

  • Experience working across shopping malls and retail chains

  • Creative activation ideas aligned with shopper behavior

  • Trained promoter and on-ground activation teams

  • Ability to amplify activations using OOH & DOOH

  • End-to-end planning, execution and coordination

  • Mall and retail activations delivered across India

We turn shopping spaces into brand experience zones.

/ Frequently Asked Questions

What are mall and retail activations?
Mall and retail activations are experiential marketing activities conducted inside malls or retail stores to engage shoppers and promote products or brands.
What types of mall activations do you offer?
We offer mall brand activations, product demos, sampling activities, pop-up setups, interactive engagement zones and retail promotions.
Do you provide mall and retail activation services across India?
Yes. Play Experiential delivers mall and retail activation services across India, including metro cities, tier-2 and tier-3 markets.
Are mall activations effective for product launches?
Yes. Mall activations are highly effective for product launches, demos and trial-based campaigns due to high footfall.
Can mall and retail activations be supported with OOH and DOOH?
Yes. Activations can be amplified using mall DOOH screens and nearby OOH advertising to increase visibility.
Do you manage permissions and coordination with malls?
Yes. We handle planning, mall coordination, permissions, staffing and on-ground execution.
How long can mall and retail activations run?
Activations can run for a single day, weekends, or longer durations depending on campaign goals.
How do I start a mall or retail activation campaign with Play Experiential?
You can start by sharing your brand objective, target malls or stores and campaign duration. Our team will manage the activation end-to-end.